MaxCare are proud to be the Major Supply Partner of Dairy Australia’s Cows Create Careers program. As part of this partnership, Cows Create Careers and MaxCare offered schools and students across Australia the exciting opportunity to produce a 60-second commercial promoting the Australian dairy industry and to explain why the best and brightest students should pursue a career in the dairy industry.
MaxCare are pleased to announce that Taree Christian College in Taree, New South Wales have won this challenge and were awarded their $1000 prize this week.
MaxCare Business Manager, Tom Newton said “Taree Christian College really knocked this challenge out of the park, their video not only gave great insight into the life of a dairy farmer, but the thought and effort put into filming this commercial was excellent, we loved the catchy tune!”
To decide the winner, MaxCare opened the voting process to the public with a whopping 500 votes placed on the MaxCare Facebook page and website.
“It’s fantastic to see the support for this initiative in a time where many dairy regions are facing adversity with the ongoing drought and recent bush fires throughout Australia. The video certainly brought a smile to our faces and many communities throughout the nation” said Mr Newton.
The Cows Create Careers program helps to provide practical, insightful dairy industry education and demonstrates the career opportunities and education pathways for secondary school students across Australia. The program was started by the Strzelecki Lions Club in Gippsland, Victoria in 2004 and has now grown into a national program. This year, 240 schools across Australia with an astounding 13,200 students completed the program.
“We think the Cow’s Create Careers program is fantastic. It shines a light on our great industry and the opportunities that exist and shows kids a clear pathway into how they can have a career in the dairy industry” said Mr Newton.
The program involves each school hosting two dairy calves loaned by local farmers, which they must raise for up to six weeks. MaxCare supplies the calf milk replacer which the school students feed to the calves over the six-week period.
CCC Program Manager, Deanne Kennedy said “by bringing calves into schools, students have fun learning about the different skills required in the dairy industry. It’s important to introduce this program into schools while the students are thinking about what they would like to do. It broadens their minds to the possibilities out there”.
“The program is also a great opportunity for dairy farmers and industry advocates who have vision and dairy industry knowledge to share this with students and pass on valuable experience to the younger generation” said Ms Kennedy.
MaxCare are looking forward to supporting the Cows Create Careers program again in 2020. The team at MaxCare work hard to help their farmers and the dairy farmers of tomorrow, believing that working together is important to foster a healthy Australian dairy industry.
Here is the winning video!