With the latest addition to its family, MaxCare looks to solidify its place as the leading calf milk replacer following the release of the new MaxCare CLASSIC.
Rounding out the MaxCare range, the new CLASSIC fills a hole in the market that now enables MaxCare to compete on both value and quality at every price point. Featuring Bovatec® and a carefully balanced amino acid profile, MaxCare CLASSIC has been formulated with the cost-conscious rearer in mind.
It is part of the broader range that, for the past seven years, has been known for its easy-to-mix, scientifically formulated powders that ensure optimum health and nutrition for calves and infant animals.
MaxCare’s Business Manager Tom Newton said it was an exciting development for the well-established brand.
“Our initial range of milk replacers has served our customers well over the years. However, as time goes on, the needs of the market can shift,” Mr Newton said.
“Welcoming MaxCare CLASSIC as the newest member of our family will allow us to offer our distribution partners and farmers a greater choice to achieve their desired results. This will open up a whole segment of the market that we have not traditionally serviced and we are really looking forward to the opportunity.”
The new product is a testament to the close relationship MaxCare has with its customers.
“We work with farmers to help achieve the best possible results,” Mr Newton said. “We understand that each rearer in our community has individual objectives, benchmarks and budgets, which is why we’re rounding out our range with the new MaxCare CLASSIC to fill that gap.
“When you buy MaxCare, you should expect a great product, but it goes beyond that. You’ll also receive exceptional service and support from a small team of enthusiastic and passionate people who love what they do and have a lot of fun doing it. It’s as simple as that,” he said.
MaxCare is owned by Maxum Foods, a leading supplier and manufacturer of dairy ingredients to the food, health and animal nutrition industries in Australia and New Zealand since 2003.
The new MaxCare CLASSIC and the rest of the MaxCare range is now available nationally through all leading rural retailers.